October 20 - 21, 2021 | Virtual event

HERE Directions

HERE Directions unites industry experts to discuss how location technology can help solve key market challenges.

What is HERE Directions?

HERE Directions is a virtual event that unlocks the potential of location technology for transforming the way we live, work and move in the world.

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Stephan Durach

Senior Vice President, BMW Group

HERE Technologies in conversation with Stephan Durach:
On the move with 5G: the BMW view

Gregor Kugelmann

Senior Manager ADAS development, Mercedes-Benz

HERE Technologies in conversation with Mercedes-Benz:
Gearing up for the next level: mastering conditionally automated driving at Level 3

Lisa Åbom

CEO, NIRA Dynamics

HERE Technologies in conversation with NIRA Dynamics:
Getting a grip on traction conditions: enhancing driver safety with the HERE platform

Jeffrey Frantz

General Manager, Verizon Location Technology

HERE Technologies in conversation with Verizon:
The future of smart enterprise: redefining “connected" with location technology

Sarah Thompson

Chief Product Officer, EROAD

A panel of four external speakers from CNID, EROAD, TCI Group and TCS Digifleet:
Taking control of fleets: enhancing performance through route optimization

Johannes Springer

Lead 5G Automotive Program, Deutsche Telekom AG / T-Systems International GmbH

HERE Technologies in conversation with Deutsche Telekom:
Unlocking the full potential of 5G: connected and automated mobility through C-V2X

Fleet efficiency and supply chain visibility

Building next-generation driving experiences

Transforming mobility and infrastructure

Fleet efficiency and supply chain visibility

Find out how location technology supports the transportation and logistics industry overcome key challenges. With location, now we help fleets and supply chains:

Save millions by providing real-time, end-to-end visibility of assets and shipments, whether inside a warehouse, on a yard, or thousands of miles away.
Match growing customer expectations for precise ETAs and transparency, boost the safety of drivers and meet sustainability goals.

Building next-generation driving experiences

Discover how the power of location technology can transform the future of connected and automated driving.With location, now we can help OEMs:

Create intuitive navigation solutions that enhance the in-car experience and pave the way towards zero emissions.
Get ahead of the curve on autonomous driving with high-definition, automotive-grade maps and connected services.

Transforming mobility and infrastructure

Learn how location technology enables businesses to build smart mobility and infrastructure solutions in a safe, sustainable and profitable way.With location, now we can help mobility companies and network providers:

Optimize operations and simplify the planning of seamless intermodal journeys, both scheduled and on-demand.
Unlock the full potential of 5G by digitizing network planning, design and deployment with hyper-precise 3D geolocation data.

Watch HERE Directions 2021 on-demand

Didn't make it to the event? Watch our post-event assets on-demand and revisit key sessions from Day 1 and Day 2 of HERE Directions 2021.